Social Media

Social Media: A tool for promoting cultural and community building
Moderator: Maria Cristina Gonzalez Noguera, Senior Vice President, Global Public Affairs, Estée Lauder Companies (NY, NY)
Marlena Fitzpatrick, Music Journalist, Latino Rebels, Uforia Música, Huffington Post and Enclave Magazine (NY, NY)
Louis Maldonado, Board Member, National Puerto Rican Day Parade (NY, NY)
George Jibaro Torres, Sofrito For Your Soul, (Brooklyn, NY)

Maria Cristina
Gonzales Noguera

Marlena Fitzpatrick

Louis Maldonado

George Jibaro Torres


Maria Cristina Gonzalez Noguera

Marlena Fitzpatrick is a 2011 Master of Fine Arts in Bilingual Creative Writing graduate from the University of Texas, El Paso, the only online bilingual program in the world. She became the first Puerto Rican ever to graduate from this program. She also holds a Master of Arts degree in Labor Relations from Interamerican University of Puerto Rico, focused on Entertainment Unions (2003), and a Bachelor’s degree in Social Sciences- with a minor in Music-from the University of Puerto Rico, Cayey Campus (1998).

She started her entertainment career as a Radio Host for La Megaestación in San Juan, Puerto Rico in 1998, while studying her Masters. For the next 7 years she worked as a production assistant for many live events, concerts, shows and films. In 2007 she works as a programming assistant for Clear Channel in Austin, TX quickly being transferred to two Spanish radio stations in Atlanta, GA where she was a Production Manager. More..

Louis Maldonado is a consummate marketing professional and champion for the Hispanic community. At d expósito & Partners, Louis leads the AARP and ConAgra Foods accounts, as well as pro-bono work with the non-profit sector. He has led new business development and significantly contributed to the agency’s growth. His work has earned several awards, including two David Ogilvy Awards, two Telly Awards and a Hispanic Account Planning Excelencia Award. Before d expósito & Partners, Louis worked at The Marketing Store, The Bravo Group and Warwick Baker O’Neill.

Louis has spoken at premiere Marketing and Advertising conferences, including the ANA Masters of Marketing Conference and LatinVision CEO Summit, and at prestigious MBA programs, including Columbia University, New York University and Indiana University.

My name is George "Jibaro" Torres and I am a community builder who presents, promotes, and preserves Latino culture via new media.

My passion for curating can be traced back to the time when I was raised between Brooklyn, New York and Bayamón, Puerto Rico. My maternal grandmother, Gloria del Rio, was the person who raised and set the foundation for who I would become. Mama, as she was known, was the matriarch in our East New York and Brownsville neighborhoods. She had emigrated from Puerto Rico as a single mom, educated herself and dedicated her life to political action community advocacy for Latinos, particularly the elderly. More...