POSITION DETAILS

CENTRO is seeking a full-time Communications Marketing Manager will participate in the development, coordination and execution of a comprehensive institutional communications strategy that resonates with both internal and external audiences, to raise brand awareness, and increase support for CENTRO. The person in this role will manage institutional strategy, maintaining CENTRO’s brand, creating marketing campaigns, creating social media content, producing a digital newsletter, writing copy for the website and providing strategic vision for overall communications. Interested candidates must show a demonstrated interest in CENTRO’s mission, as well as have a passion for collaborating with community members and organizations.

This position reporrts to the Exec. Dir of CENTRO.

Principal Duties and Responsibilities:

• Design and implement a marketing strategy that effectively communicates CENTRO’s mission, values, and resources to diverse audiences.
• Lead the establishment of a sustainable newsletter and social media strategy focused on storytelling and value delivery, while serving as the primary content manager for CENTRO’s website. Collaborate with IT to ensure timely website updates in alignment with communication campaigns.
• Work closely with team leaders to create compelling marketing campaigns that promote organizational and programmatic goals.
• Develop and execute a Public Relations strategy, working with the Press Coordinator to foster strong relationships with media outlets and enhance CENTRO’s visibility.
• Partner with the Director to establish a strong institutional voice, positioning CENTRO as a thought leader and advocate within the community.
• Supervise the brand and graphic design team, ensuring consistency and quality across all visual communications, including print and digital content.
• Mentor and supervise the communications team, which includes a Communications Coordinator, Press Coordinator, Short-Form Content Creator, and interns, fostering a collaborative and innovative environment.
• Monitor and manage the communications budget, ensuring effective allocation of resources.
• Serve as a key liaison with Hunter Communications, CUNY communications, and other vital partners and stakeholders.

QUALIFICATIONS

Bachelor’s degree required; a minimum of six years of related experience in marketing, communications, or public relations.

• Preferred Skills:
• Proven experience in enhancing brand visibility and engagement through strategic communications.
• Expertise in creating content and managing print and digital media campaigns.
• Exceptional writing and editing skills with a talent for storytelling and simplifying complex ideas for diverse audiences.
• Ability to navigate complex political contexts through public communications.
• Strong commitment to and understanding of Puerto Rican history and culture, both in Puerto Rico and its diaspora.
• Passion for social justice, online advocacy, and digital strategic communications.
• Cultural sensitivity and the ability to engage effectively with individuals from diverse backgrounds.
• Proven ability to work independently and collaboratively in a fast-paced, mission-driven environment.
• Experience with Asana, WordPress, Mailchimp, Adobe Creative Suite, Google Workspace, Google Analytics, Meta Business Suite, Hootsuite, ManyChat, and other relevant platforms.

CUNY TITLE OVERVIEW

Manages marketing and advertising initiatives to achieve specific marketing goals.

• Develops advertising programs consistent within overall marketing plans to achieve image, awareness and/or enrollment goals
• Implements programs in print, radio, broadcasting, mail, and electronic communications, coordinating with internal units and external service providers
• Actively manages and moderates electronic content and marketing tools for both College and external web sites and sources, including social networks, video portals, and listservs

-Develops, tracks, and reports on both advertising costs (budgets) and results to assure goals are met; collects and analyzes data on exposure, traffic, and other metrics

• May supervise staff and external service providers
• Performs related duties as assigned.

CUNY TITLE

Higher Education Associate

FLSA

Exempt

COMPENSATION AND BENEFITS

Salary range 86,645-107,789. Salary offers commensurate with education and experience.

CUNY’s benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

HOW TO APPLY

Applications must be submitted online by accessing the CUNY Portal on City University of New York job website www.cuny.edu/employment or https://cuny.jobs/ and following the CUNYfirst Job System Instructions. To search for this vacancy, click on Search Job Listings, select More Options To Search For CUNY Jobs and enter the Job Opening ID number.

Click on the “Apply Now” button and follow the application instructions. Current users of the site should access their established accounts; new users should follow the instructions to set up an account.

Please have your documents available to attach into the application before you begin. Please note that the required material must be uploaded as ONE document under CV/ Resume (do not upload individual files for a cover letter, references, etc.). The document must be in .doc, .docx, .pdf, .rtf, or text format- and name of file should not exceed ten (10) characters – also DO NOT USE SYMBOLS (such as accents (é, è, (â, î or ô), ñ, ü, ï, –, _ or ç)).

Incomplete applications will not be considered.

Please include:

• Cover Letter or Statement of scholarly interests

• Curriculum Vitae/ Resume

• Names and contact information of 3 references

Upload all documents as ONE single file– PDF format preferred.

CLOSING DATE

The committee will begin reviewing complete applications on November 29, 2024. The search will remain open, and screening and review of applications will be ongoing– until the position is filled. Applications submitted after the deadline will only be considered if the position(s) remain open after initial round.

JOB SEARCH CATEGORY

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

Job ID
29242

Location
Hunter College